Crypto Discovery Platform
Altrucoin’s platform brings together crypto discovery, trading, and creation in a single experience, aiming to make emerging digital assets more approachable for users with varying levels of familiarity.
Company: Altrucoin
Role: UX/UI Design Contractor & Mentor
Duration: 1 month
Tl;dr:
I redesigned core comparison and creation flows, established a scalable design system, and mentored a founding member to continue UX independently - all within a one-month engagement.
Problems & Pain Points
The existing UI had hierarchy issues that made it hard to compare options and navigate core flows - and no design foundation for the team to build on.
The Approach
Working from stakeholder insights, I developed a persona around Altrucoin's target user: someone curious about crypto but not yet confident with complex financial interfaces. Two needs shaped the design:
Comparing options quickly
Creating vaults without confusion
The original desktop vault list used cards, which made side-by-side comparison difficult and buried key information. I redesigned it as a table, surfacing the metrics users needed to make decisions at a glance.
The original card layout disrupted natural scanning, making it harder to compare metrics at a glance
The trickiest problem was the mobile design. A table dense enough for desktop would overwhelm smaller screens, so I reintroduced the card layout - but with consistent, prioritized data points rather than the unstructured original design.
Translating the table directly to mobile created a scrolling nightmare
Final Designs
These designs prioritize accessibility, making it easy for users to compare options and create tokens without feeling overwhelmed.
The vault list uses clear hierarchy, accessible colors, intuitive filtering, and a table format that enables easy comparison across options.
Vault creation is structured with sectioned chunks, example text for clarity, and a long-form format that lets users review all content before submitting.
The mobile vault list adapts the comparison table into a compact layout, preserving information priorities without overwhelming smaller screens.
Mobile vault creation maintains clarity while optimizing for smaller screens.
An interactive prototype demonstrates how core actions perform in real workflows.
A foundational design system unifies visual language and supports future scalability.
Impact & Takeaways
The redesign brought coherence to Altrucoin's core flows and established a visual foundation that the team could scale. The bigger unlock was the mentoring - by the time my contract ended, the team had the vocabulary and frameworks to continue iterating on UX independently.