Altrucoin
Altrucoin's platform had outgrown its build: aging code underneath and pages that made crypto discovery harder than it needed to be. Over a one-month engagement, I redesigned the core comparison and creation flows, established a scalable design system, and mentored a founding team member to carry UX forward independently.
Company: Altrucoin
Role: UX/UI Design Contractor & Mentor
Team: 2 Founding Members
Duration: 1 month
The Problem
The existing UI had hierarchy issues that made it hard to compare options and navigate core flows - and no design foundation for the team to build on.
The Approach
Working from stakeholder insights, I developed a persona around Altrucoin's target user: someone curious about crypto but not yet confident with complex financial interfaces. Two needs shaped the design:
Comparing options quickly
Creating vaults without confusion
The original desktop vault list used cards, which made side-by-side comparison difficult and buried key information. I redesigned it as a table, surfacing the metrics users needed to make decisions at a glance.
The trickiest problem was the mobile design. A table dense enough for desktop would overwhelm smaller screens, so I reintroduced the card layout - but with consistent, prioritized data points rather than the unstructured original design.
The original card layout disrupted natural scanning, making it harder to compare metrics at a glance
Translating the table format to mobile created a scrolling nightmare
Final Designs
These designs prioritize accessibility, making it easy for users to compare options and create tokens without feeling overwhelmed.
Vault list - Table format replaced cards, so metrics compare at a glance
Vault creation - Sectioned into chunks with example text, reviewable before submitting
Mobile vault list - Cards return with prioritized data rather than the original's flat hierarchy
Mobile vault creation - Maintains clarity while optimizing for smaller screens.
An interactive prototype demonstrates how core actions perform in real workflows.
A foundational design system unifies visual language and supports future scalability.
Impact & Takeaways
The redesign brought coherence to Altrucoin's core flows and established a visual foundation that the team could scale. The bigger unlock was the mentoring - by the time my contract ended, the team had the vocabulary and frameworks to continue iterating on UX independently.