Left Field Labs
Welcoming clients with a custom visitor’s experience
Role: UX/UI Design Intern
Duration: May 2018 - August 2018 (3 months)
Skills: UX Research, UX/UI Design
Tl;dr:
Left Field Labs sought to improve the visitor experience for clients and partners arriving at their LA headquarters. Our internship team conducted stakeholder interviews, identified key user needs, and developed concepts focused on orientation, familiarity, and personalization. This short-term project produced directional UX concepts that informed internal efforts to better introduce clients to the company.
About Left Field Labs
Left Field Labs is a digital creative agency focused on solving complex problems through innovative, sustainable, and human-centered solutions. With expertise in web, mobile, and emerging technology, they partner with clients to design meaningful digital experiences.
Background
During the summer internship program, I collaborated with a small cross-functional team to examine the visitors’ experience at Left Field Labs. Working closely with a UI design lead and development lead, I helped translate early insights into conceptual feature directions aimed at making the experience clearer, more welcoming, and better tailored to a visitor’s context.
Understanding the User
To shape our understanding of the visitor journey, we defined a representative persona that highlights the typical goals and pain points of clients arriving at Left Field Labs.
Researching the Problem
To understand how visitors engage with unfamiliar environments, we conducted lightweight research by examining examples of how companies create memorable touchpoints and comparing these with observations from the current visitor journey at Left Field Labs. Across this exploration, we uncovered three consistent gaps: visitors often lacked a clear sense of who the company is, struggled to find their way to the office, and wished for a more personalized, engaging experience.
Facebook’s signature wall invites visitors to sign it, creating an immediate sense of participation and belonging.
Equinox welcomes guests with scented towels, signaling care and a premium, hospitality-driven experience.
Exploring Designs
I translated our opportunity areas into quick sketches and low-fidelity wireframes that explored how features like team introductions, itineraries, preferences, and local recommendations could come together. These early concepts helped us visualize how a visitor-facing experience might reduce uncertainty and make the office visit feel more guided and engaging.
Finalizing the Designs
Our final conceptual directions focused on presenting company context more clearly, helping visitors understand their schedule and surroundings, and offering lightweight ways to personalize their visit. These designs gave the team a tangible starting point for imagining a more welcoming, informative, and memorable visitor experience.
The onboarding process allows clients to specify their preferences for a customized experience.
The itinerary page provides clients with a clear view of their upcoming meetings and schedule.
The Meet LFL page introduces clients to the company and its team.
The Explore LA page features employee-suggested establishments for clients to explore.
The feedback page invites clients to share their thoughts and contribute to the improvement of the visitor experience.
Impact & Takeaways
As my first full-time design experience, this project taught me how to collaborate with a cross-functional team to address a real-world problem. With guidance from our colleagues, we worked through the full design process, learned how to communicate effectively, and brought our strengths as new interns to the table. After presenting our findings, we were excited to see several of our ideas incorporated into the latest revision of the Left Field Labs website.