Left Field Labs
Welcoming clients with a custom visitor’s experience
Role: UX/UI Design Intern
Duration: May 2018 - August 2018 (3 months)
Tl;dr:
I led UX on an intern project at Left Field Labs, designing a digital visitor experience for the LA headquarters. I owned experience strategy and wireframes, collaborating with a UI designer and developer. The work aligned with later updates to the agency's About page.
About Left Field Labs
Left Field Labs is a digital creative agency that partners with brands to design meaningful experiences across web, mobile, and emerging technology. Their work emphasizes human-centered solutions and innovative problem-solving.
Background
For Left Field Labs' first internship program, our team received an open brief: reimagine the visitor experience at the LA headquarters, bringing the same intentionality the agency applied to its digital work into the physical space.
Understanding the User
We conducted stakeholder interviews and benchmarked memorable physical experiences - including a visit to Equinox, where details like eucalyptus-scented towels showed how small touches create a sense of welcome, and the discovery of Facebook's signature wall that made visitors feel part of the community.
A physical "wall" that invites visitors to leave their mark
Scented towels signal a luxurious experience to come
From these insights, three core needs for a visitor’s experience emerged:
Familiarity - Clarity about who the company is
Navigation - Guidance to find the space easily
Customization - A personalized experience that anticipated visitor expectations
Designing the Interface
I designed the experience strategy and wireframes, focusing on reducing visitor uncertainty and creating moments of welcome. My concepts addressed each user need: company context, schedule clarity, and personalization.
This overview illustrates how key touchpoints work together to reduce uncertainty, guide visitors through their day, and create moments of personalization.
Onboarding for personalization - visitors select coffee preferences and dietary restrictions upfront
Itinerary for schedule clarity - a structured view of the day's meetings with participants and locations
Meet LFL for familiarity - team bios and company context before arrival
Explore LA to extend hospitality beyond the office - local recommendations from employees
Feedback to close the loop - giving visitors a voice to inform future improvements
Impact & Takeaways
The project gave leadership a tangible vision for improving client experience. Several concepts - particularly around clarifying company context - aligned with later updates to the Left Field Labs About page. As an early professional experience, it taught me how to own the UX role within a cross-functional team and translate research into concrete design decisions.