Left Field Labs
Left Field Labs builds human-centered digital work across web, mobile, and emerging tech. Their products were polished; the in-person client experience at LA headquarters hadn't had the same attention. For the agency's first internship program, I led UX on a team reimagining that visitor experience, owning experience strategy and wireframes alongside a UI designer and developer.
Role: UX Design Intern
Team: 1 UI Intern, 1 Engineer
Duration: 4 months
Industry: Creative Technology
The Problem
We received an open brief: “Improve the visitor's experience.” The agency's digital work was intentional and polished, but clients arrived at HQ without context on who they'd meet, where to go, or what to expect - and without that foundation, even a great meeting could start on the back foot.
The Approach
We conducted stakeholder interviews and looked to physical spaces known for exceptional hospitality - Equinox's eucalyptus towels, Facebook's signature wall - studying how small, intentional touches create a sense of welcome and belonging.
A physical wall at Facebook invites visitors to leave their mark
Scented towels at Equinox signal a luxurious experience to come
From these insights, three core needs for a client’s visitor’s experience emerged:
Familiarity - Clarity about who the company is
Navigation - Guidance to find the space easily
Customization - A personalized experience that anticipated visitor expectations
I mapped the visitor journey, then sketched multiple approaches for each touchpoint - drawing on familiar patterns from Apple Calendar, Facebook, and Yelp.
Final Designs
The final wireframes addressed each user need: onboarding for personalization, itinerary for schedule clarity, team bios for familiarity, and local recommendations to extend hospitality beyond the office.
Three core needs mapped to five touchpoints, each addressing a specific moment in the visitor journey
Onboarding - Visitors set coffee and dietary preferences before arrival
Itinerary - The day's meetings, participants, and locations in one view
Meet LFL - Team bios and company context before arrival
Explore LA - Employee recommendations extend hospitality past the office
Feedback - Closes the loop so visitors inform future improvements.
Impact & Takeaways
The project gave leadership a tangible vision for improving client experience. Several concepts - particularly around clarifying company context - aligned with later updates to the Left Field Labs About page. As an early professional experience, it taught me how to own the UX role within a cross-functional team and translate research into concrete design decisions.