Client Visitor Experience
Left Field Labs is a digital creative agency known for human-centered work across web, mobile, and emerging tech. But while their digital products were intentional and polished, the in-person client experience at HQ hadn't received the same level of attention.
Company: Left Field Labs
Role: UX/UI Design Intern
Duration: 4 months
Tl;dr:
For Left Field Labs' first internship program, I led UX on a team tasked with reimagining the visitor experience at LA headquarters. I owned experience strategy and wireframes, collaborating with a UI designer and developer. The work aligned with later updates to the agency's About page.
Problem & Pain Points
We received an open brief: “Improve the visitor's experience.” The agency's digital work was intentional and polished, but clients arrived at HQ without context on who they'd meet, where to go, or what to expect - and without that foundation, even a great meeting could start on the back foot.
The Approach
We conducted stakeholder interviews and looked to physical spaces known for exceptional hospitality - Equinox's eucalyptus towels, Facebook's signature wall - studying how small, intentional touches create a sense of welcome and belonging.
A physical "wall" that invites visitors to leave their mark
Scented towels signal a luxurious experience to come
From these insights, three core needs for a client’s visitor’s experience emerged:
Familiarity - Clarity about who the company is
Navigation - Guidance to find the space easily
Customization - A personalized experience that anticipated visitor expectations
I mapped the visitor journey, then sketched multiple approaches for each touchpoint - drawing on familiar patterns from Apple Calendar, Facebook, and Yelp.
Final Designs
The final wireframes addressed each user need: onboarding for personalization, itinerary for schedule clarity, team bios for familiarity, and local recommendations to extend hospitality beyond the office.
Three core needs mapped to five touchpoints, each addressing a specific moment in the visitor journey
Onboarding for personalization - visitors select coffee preferences and dietary restrictions upfront
Itinerary for schedule clarity - a structured view of the day's meetings with participants and locations
Meet LFL for familiarity - team bios and company context before arrival
Explore LA to extend hospitality beyond the office - local recommendations from employees
Feedback to close the loop - giving visitors a voice to inform future improvements
Impact & Takeaways
The project gave leadership a tangible vision for improving client experience. Several concepts - particularly around clarifying company context - aligned with later updates to the Left Field Labs About page. As an early professional experience, it taught me how to own the UX role within a cross-functional team and translate research into concrete design decisions.